About Us

Membership helps you to form and maintain mutually beneficial relationships with others who are linked to your sector, market, region or specific interest

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By signing up to Fresh4You your organization will demonstrate that it is open to recruiting people from all kinds of backgrounds.

Fresh4You celebrates the work of employers who provide jobs and training opportunities to people from disadvantaged groups, showing other businesses why it’s worth their while reviewing their recruitment practices and broadening their talent streams. We use real-life testimonies from individuals and employers to illustrate the personal, business and community benefits of giving people a chance in the world of work.

01

Resolving skills shortages
The CIPD has found well over half of employers struggle to fill vacancies due to skills shortages. Being more open-minded about who you recruit can help you overcome this.

02

Reducing recruitment costs
The CIPD has calculated that filling the average vacancy costs around £2,000. Social Inclusion initiatives, where employers work with specialist organisations to take people on from disadvantaged backgrounds can help reduce overheads.

03

Increasing staff retention
Employees recruited from disadvantaged groups have demonstrated lower turnover rates than the wider workforce. The higher value placed on having a job for such groups often leads to higher levels of loyalty.

04

Reducing staff absence
Evidence suggests employees who have faced barriers to getting employment tend to have a below-average number of days off work.

05

Improving client relationships
Open recruitment policies and running work inclusion programmes can support a company’s commercial relationship by creating competitive advantage. 92% of future private business leaders say that responsible business is key to them as potential investors.

06

Boosting corporate reputation
Providing employment for local people, from all walks of life, enriches the reputation of a company in its local community. It also improves the profile and brand of a company nationally, as it gains public exposure.

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